This was a range of Tefal pan inserts that were to feature in a range of shops stocking Tefal Pancakes pans (Lakeland, John Lewis etc).
It was a promotion for Pancake Day, to feature a recipe on one side and a plain pancake on the other with a call to action message. The brief was to incorporate an element from each recipe into the design and use this as a theme throughout. Because of the roundness of a pancake I thought it would be good to use this circular shape to emphasis some decorative aspects on the outer edges encapsulating the recipe within.The background colour would be derived from the hero image of each recipe or one of the ingredients motif’s, red onion, weathered plank, lemons etc.
There was a very tight turn around on this project but I and the client were quite pleased with the outcome.