Pro Series from Clevertouch

3D animated product showcase.

Commisioned: Creative Mesh 

Director: Ian Kennedy

Software used: Cinema 4D 

Render engine: Redshift

Compositing: After effects

This was a 3D animated infomercial covering the main USP’s of the Pro Series interactive monitor from Clevertouch. 

 

 

I dealt with the client on the main story board (which I was provided) and developed the look and feel of the animation with the director. The goal was to make the animation simple and clear and to highlight the simplicity and capability of the product. 

 

 

Cinema 4D was used for the 3d modelling and animation and Redshift was used to render the animation.

 

I used after effects to bring the animation together and add the effects and comping the main frames of the screen using AOV’s to make adding screen content easily ‘art directable’ without the need of costly re-renders. 

 

The video is on the company’s youtube channel and web site. 

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