Pro Series from Clevertouch

3D animated product showcase.

Commisioned: Creative Mesh 

Director: Ian Kennedy

Software used: Cinema 4D 

Render engine: Redshift

Compositing: After effects

Demonstrated is a 3D animated infomercial, covering the main USP’s of the Pro Series interactive monitor from Clevertouch. 

 

In this project, the client kindly provided a story board which enabled the Director and I to work closely together, creating the overall look and feel of the animation. The goal during this project was to ensure the simplicity and capability of the product was brought to life through animation. 

 

Cinema 4D was used to assist in the 3D modelling and animation whilst Redshaft was used to render the animation. 

 

To conclude the animation, with the addition of effects and perfecting the overall look, I used after effects. I also used AOV’s to assist in comping the main frames so that the addition of screen content would become easily “art directable” to avoid costly re-renders in future

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