Another country tour, this time around the UK for Lynx.
– Northampton > Hull > Shefield > Manchester > Nottingham > Birmingham > Coventry > Bristol > Cambridge > High Wycombe > London
– 3200 Bullet Time Movies
– 115,000 photographs
– 2122 Miles!
– 15 Hotel rooms
– 32 Mcdonald meals
– 63 Sandwiches
– 13 pizzas
– 38 Canon DSLR Cameras
– 6 meter diameter custom made camera truss
– 220 KGs of equipment
– 6 weeks away from home
– 1/2 a KM of wires
– over 300 wiring connections
I and New World Designs were asked to produce a brand awareness campaign for Lynx Apollo, who were relaunching the Apollo brand. We produced a custome bullet time rig, which we transported around the UK. We set up a full bullet time rig, with 36 cameras, and a specially produced structure, which is built for light weight and fast set up and strip down. We built 7 custom wiring looms for speed and setup, which saved about 4hrs per day. The project ran in conjunction with Tescos, we also had our own promotional staff to help guide customer into the rig and sell the Lynx products.
The videos were then processed on mass with motion graphics created by Sen San and put onto the website below.
A few of the 3200 movies – You can also see them directly on the offical Lynx Apollo YouTube account
All the images and video were put on the website specifical commisioned for the project and developed by newworld designs
Behind the scenes
Some behind the scenes shots of my colleague Ian and I an action 🙂