Director: Sean Tucker
Animator: Sean Tucker
Software used: Cinema 4D
Render engine: Redshift
Compositing: After effects
This is a SD animated infomercial covering the main USP’s of a Tefal ActiFry product to promote a healthy eating campaign.
Due to a tight deadline and no suitable CAD models available, this meant the product needed to be modelled from scratch. The use of physics was employed to simulate the produce falling into the fryer. Also, demonstrated is a time lapse / cutaway esq utility which shows the produce “cooking” and turning from raw chips to golden french fries.
The project was delivered in good time for a promotional offer ran by Tefal Canada in partnership with Slimming World.