Commisioned: Alpha Padwork
Director: Sean Tucker
Production: Video Production / e-commerce – Web design
Output: Branding + 3 Instructional videos about Boxing padwork + e-commerce web site as distribution.
Alpha Padwork is the brainchild of Darren Richardson, a world champion kickboxer. Mr Richardson envisioned a video training series of instructional videos to teach boing coaches and boxers alike, the fundamental techniques of good boxing and pad work. You see this demonstrated in video one. In videos two and three, you see further advanced techniques as well as insights into the best training practices.
The filming was completed in three days and the editing took a couple of weeks, both of which were within the specified deadline. During this time a website was designed, built and implemented to showcase the three different levels of boxing and create a hub for the videos to be distributed via Vimeo as the main subscription service.
You can purchase the videos now on www.alphapadwork.com